CREPES & WAFFLES: A strategic dilemma

Crepes & Waffles is a Colombian restaurant chain know for combining strong economic performance with a deep social mission.
The company has built its identity around an inclusive recruitment policy primarily focused on women in vulnerable situations.
As the firm expands internationally, this model is increasingly questioned.

Several HR policy scenarios are considered, revealing tensions between social mission, perceived fairness, and organizational performance.

The case invites students to analyze these trade-offs and develop a structured strategic recommendation.

- Analyze an HR policy from a strategic perspective
- Understand tensions between social inclusion, fairness, and performance
- Explore the role of organizational identity in strategic decision-making
- Develop structured strategic recommendations
- Male decisions under uncertainty

Responsabilité sociétale des entreprises (RSE) - Diversité et inclusion - Identité organisationnelle - Gestion des parties prenantes - Stratégie RH

L1, L2, L3
M1

Food

PPT debriefing (8 slides)

Année de la problématique : 2026

Livraison : Livraison par lien de téléchargement

Nombre de pages : 6

Temps d'utilisation : 3h00

Code du secteur d'activité : 15 - Industries alimentaires