AIR UTOPIA

Air Utopia is the national airline of the Principality of Wonderland in the heart of Europe.
As part of a change in strategic direction, its new president, Mr. Moullart asked his financial controller to help develop a dashboard steering (no more than twenty indicators, otherwise it is not appropriates) in order to follow the business plan.

The purpose of this case study is:
- to apply the principles for building a performance management dashboard to a concrete situation, that of an airline
- to understand the utility of these principles
- to understand the limitations of performance management dashboards and to distinguish between different types of dashboard
In the first part, participants will be asked to build a performance management dashboard, as defined in Fundamentals of Management Control, Pearson, 2011. To do this, they need first to identify the qualitative dimensions (objectives, critical performance variables) that must be translated into indicators, then choose indicators on the basis of this performance modelling. The perspective here company-wide; this case study does not deal with the deployment of these indicators a more local levels of responsibility.
In the second part, participants are made aware of the limitations of the 'performance management' type of dashboard and the utility of indicators that allow managers to monitor a broader set of performance variables - which is the specific function of panoramic dashboards.

Costs - Balanced Scorecard - Performance - Initiation case - Market share - Bilingual case study

Master 1 - Executive education

Airline

The case study covers a presentation with 26 slides for teachers and a presentation with 5 slides for students.
French version is also available : C0431.

Année de la problématique : 2013

Livraison : Livraison par lien de téléchargement

Nombre de pages : 6 avec 2 page(s) annexe(s)

Temps d'utilisation : 3h00

Code du secteur d'activité : 62 - Transports aériens