Mobile phones are a part of everyday life to many, and sales continue to grow. Questions remain however about the disposal of end of life phones, with many users storing unused phones. End of life phones hold value and can be repaired and resold or recycled to extract precious metals. In France, Orange are market share leaders in a highly competitive market. They currently collect and buy used mobile phones, but seek to increase their collection rates from 15% to 30% by 2020. Focus on the Orange collection schemes, their strategy and marketing.