The populations at the bottom of the pyramid (BoP), characterized by high illiteracy rates and very low purchasing power, are excluded from digital activities, while online commerce (e-commerce and/or m-commerce, for mobile commerce) is a major asset for developing countries like Mali. The question is: how can these illiterate populations participate in this digital transformation and become major actors in online commerce? Mamadou Sidibé, an entrepreneur with a PhD in Computer Science, has created Lenali, the first inclusive social network that "speaks in local languages". Consisting of a 100% voice platform and application, Lenali is THE unique gateway to the Internet. Rooted in African culture, it is at once a facilitator of conversational commerce, a hub for an inclusive marketplace, a channel for connecting communities, and a place of orality (where communities gather in the "village square" to discuss and share personal and professional experiences).