The wellness market is witnessing rapid growth around the world, as are those for sleep and meditation. In serving these overlapping and complementary markets, Morphée has chosen a unique positioning and marketing strategy to meet the varied needs of its different target customers (adults, children, companies). The Aix-en-Provence-based company's growth has been spectacular in its few years of existence, with regular product launches supported by successful communication campaigns. Beyond an effective marketing mix, the Morphée brand has secured strong customer loyalty amongst a diverse community of users.