Vignobles Capdemourlin, which groups together three wine estates in Saint-Emilion, two of which are grand cru classé, recently invested in a new, ultra-modern winery and large-scale reception facilities (tasting room, 148 m² panoramic room and 400 m² panoramic terrace) to develop wine tourism at Château Balestard La Tonnelle, the family's flagship estate, which enjoys an exceptional location (10 minutes on foot from Saint-Emilion village center).
Competition for wine tourism in Saint-Emilion is intense, with almost 180 wineries "open to the public", and the resources required to offer visitors quality experiences are significant. Against this competitive backdrop, and with a high level of expectation from visitors, Capdemourlin Vineyards are looking to take up the challenge of developing a digital communication strategy to raise awareness of their wines, increase visits to their estate and boost wine sales, particularly among young people aged 22 to 35.