This case study explores the challenges related to data-driven marketing by the company Bordeaux Clothing. The brand is a brick and mortar that sells organic sustainable clothes for women and men. The brand approaches a data consulting company in search for guidance in launching a data-driven marketing strategy. The central issue revolves around explaining and developing a data-driven marketing strategy that Bordeaux Clothing can employ to transform in a modern company. As the case unfolds, students will analyze the company's status-quo, potential options, and best practice strategies.