Champagne Lanouvelle : Building a Lasting Presence for an Independent French Premium Champagne House in South Korea

In 2025, the French champagne market remains highly competitive. Major historic houses, backed by international groups, coexist with a multitude of independent producers and emerging brands. In this highly competitive environment, some champagne houses are seeking to differentiate themselves and secure their growth by turning to international markets.
Founded in 2016, Champagne Lanouvelle is part of this trend. The House currently generates most of its sales in France but wishes to pursue an export development strategy to reduce its dependence on the domestic market and establish itself as a benchmark for French champagne abroad. The House is therefore engaging you as external consultants to explore development opportunities in South Korea, identified as a priority market due to its appetite for premium products and the shift toward higher-end wine and spirits consumption.

To open up perspectives for learners on the South Korean market.
Raise learners' awareness of the challenges of the export management profession.
Implement a structured and well-reasoned export market entry strategy.
Analyze an international competitive environment from a premium perspective.
Build a differentiated positioning in a foreign market.
Develop a selective distribution strategy (on-trade/off-trade).
Raise learners' awareness of the lesser-known challenges faced by independent Champagne houses.H2

Strategic marketing, brand positioning, premiumisation, Champagne, wine and spirits, international expansion, market entry strategy, distribution, on-trade/off-trade, South Korea, go-to-market, luxury.

Undergraduate and graduate students, initial and continuing education programs, business schools, or universities.

Manufacture of sparkling wines

Duration of use: designed for long-term use, from 1 to 3 months. A debriefing slideshow is provided

Année de la problématique : 2026

Livraison : Livraison par lien de téléchargement

Nombre de pages : 18