This case is intended for senior undergraduate, MBA or executive classes on business strategy or international/cross-cultural management. Its objectives are the following: To understand the critical link between strategy and resources by analyzing current company resources across the value chain, comparing it to resources required to execute a strategic proposal and learning how to identify and close resource gaps.To appreciate the complexities of growth strategies across new markets and the challenges that come with developing and executing such strategies, especially within highly competitive markets.To recognize how cultural differences can impact a company and growth strategy, as well as the uncertainties and risks involved in transferring a successful strategy internationally due to different markets and cultures.

Organic and natural foods; growth; resources; capabilities; cross-culture; Canada; United States

Undergraduate/MBA

Accommodation & Food Services
Canada; United States
Large