Vic Progressive - Launch of SkyTrack

The president of Vic Progressive Diamond Drilling, a Canadian enterprise based in Sussex, New Brunswick that provides products and services to mining companies, is reviewing the progress in the market launch of SkyTrack, a new product designed for use in difficult terrain exploration by large mining corporations. Feedback during field trials has been favourable; the innovation is, in fact, customer-led. There is also evidence that this multipurpose vehicle saves time and money in transporting mining equipment across rough terrain in remote areas. But the company is yet to make its first sale in two years because the user community is experiencing a difficult economic environment and is unwilling to make capital investments. How can product adoption be generated? What customer value proposition can be developed? Can SkyTrack be positioned as a means to improve cash flow for customers during difficult times, or should customers be primed to adopt it when the inevitable uptick in exploration occurs?

To develop a price-value model for an industrial product.To estimate Economic Value to the Customer (EVC) for an innovative product.To determine product ideation.

New product; ideation; economic value; leasing; capital equipment; break even analysis

Undergraduate/MBA

Mining, Quarrying, and Oil and Gas Extraction
Canada
Small

Année de la problématique : 2014

Livraison : Livraison par lien de téléchargement

Nombre de pages : 9