This case is intended for a strategy or international business lecture at the undergraduate or graduate level, or in executive-level classes dealing with the tire industry or Indian business. More specifically, the case can be used in a strategy lecture on industry analysis, strategy-performance relationship, value proposition, or strategic groups and scenarios, or in an international business lecture on internationalization and entry mode of companies in emerging economies, emerging multinationals' behaviour and performance, or internationalization-performance relationship. Instructors can use the case to address and illustrate concepts that are central in any strategy or international business course: industry structure and attractiveness, value proposition, strategy-performance relationship, internationalization-performance relationship, strategic maps and groups. The case introd,uces students to strategic thinking, analysis, and management. After completion of this case, students will be able to ·assess the structure and attractiveness of the Indian tire industry; ·understand the value proposition of this industry; ·analyze and contextualize the strategy-performance relationship; ·analyze the internationalization-performance relationship in the context of firms in emerging economies; and ·design strategic maps or groups and build competitive scenarios.

emerging countries; automotive industry;

Undergraduate/MBA

Manufacturing
India
Large