The Renault KWID: Disrupting India's Hatchback Market (Teaching note)

Teaching note - See case 'The Renault KWID: Disrupting India's Hatchback Market' for full details

This case is designed for a graduate-level marketing course on competitive strategies (including strategies of market leaders, challengers, followers, and niche companies), portfolio analysis, and basic marketing concepts on product strategy and segmentation. The case may also be effective in reinforcing concepts discussed throughout a marketing course. Using this case, students will be able to ·examine the competitive landscape of the entry-level hatchback automotive segment in India; ·assess the needs and preferences of customers in India's hatchback segment; ·discuss and analyze competitive marketing strategies that companies in the automobile sector adopt; ·evaluate Renault India's business portfolio and growth strategies; and ·outline the major segmentation variables used in consumer markets and identify the appropriate segmentation basis for entry-level hatchbacks.

competitive strategies; marketing strategies; product strategy; segmentation; car market

MBA/Postgraduate

Manufacturing

Année de la problématique : 2016

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