Social Media Content Strategy at Ayojak

Teaching note - See case 'Social Media Content Strategy at Ayojak' for full details

To introduce students to the role and challenges of an intermediary in the social media contextTo help students to understand the crucial aspects of content strategyTo promote an understanding of the relevant metrics used to evaluate social media strategyTo show how content strategy can help a firm to build its brand identityTo illustrate the challenges of building a business using only the online medium, without any offline marketing support

Social media marketing; content strategy; brand community; event management; social media optimization; social media branding; India; Ivey/ISB

Année de la problématique : 2011

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