This case encourages undergraduate, graduate and executive education students to address issues related to developing an extended supply chain in which value is shared among supply chain partners. Depending on the specific course, the instructor can choose to focus on one or more of the following teaching objectives: ·To examine how firms can define and operationalize shared value. ·To evaluate how value can be shared among growers, other supply chain partners and customers by using such options as vertical integration, guaranteed price support and supplier development. ·To explore the strengths and weaknesses of an evolving business model that promises much potential for more sustainable outcomes as part of a long-term global strategy.

Shared value; coffee farming; sustainability; fairtrade; backward integration; market entry; China

Undergraduate/MBA

Agriculture, Forestry, Fishing and Hunting
China
Large