This case is best suited for undergraduate- and graduate-level courses on business strategy, management, family business or entrepreneurship, or for certificate programs or core curriculum courses that integrate multiple topic areas. The case introduces students to a family enterprise with a promising but uncertain future and asks them to make a strategic decision regarding the business by incorporating financial analysis, environmental scanning, risk management, family enterprise analysis, and resource planning using a variety of tools, including Porter's five-forces analysis, PESTEL analysis, SWOT analysis, the resource-based view (VRINE), assessment of enterprise risk, and ratio analysis.

entrepreneurship; family enterprise; business strategy; agribusiness

Undergraduate/MBA

Retail Trade
Canada