La Maison Simons: The Bra Backlash (Teaching note)

Teaching note - See case 'La Maison Simons: The Bra Backlash' for full details

This case can be used in undergraduate- and graduate-leve courses on leadership, communications, or marketing. After working through the case and assignment questions, students will be able to do the following: Explain the importance of leadership character, including dimensions such as accountability and humility, as it relates to corporate decision-making. Identify the characteristics of effective leadership, and explain how leaders can contribute to valuing, embracing, and creating cultures of diversity in workplaces and beyond. Identify and analyze short- and long-term alternatives that the company could consider to improve consumers' perceptions of the brand.</li><ul>

leadership; crisis management; character; communication; values; diversity

Undergraduate/MBA

Retail Trade

Année de la problématique : 2018

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