This case is suitable for both undergraduate- and graduate-level courses on crisis management, strategy, corporate governance, or human resource management. After working through the case and assignment questions, students will be able to ·learn how a firm can manage a crisis and communicate properly; ·discuss how a firm's particular culture and leadership style affect its crisis management abilities; ·describe how to perform a stakeholder analysis; and ·discuss how corporate and leadership structures can differ between China and the West.

crisis management; e-commerce

Undergraduate/MBA

Retail Trade
United States; China
Large