This case is suitable as part of a core course in strategic management or service management in a graduate or executive-level course. It may also be used for a second-year elective course in marketing of services or marketing strategy. Working through the case and assignment questions will give students the opportunity to ·understand strategic decision-making process and strategy frameworks; ·perform SWOT analysis for a company; ·analyze the market based on Porter's Five Forces framework; ·evaluate the strategic options for a company in a business environment; and ·decide on a strategic growth plan and chart out the course of action.

strategy; service management

MBA/Postgraduate

Other Services
India
Small