This case is suitable for undergraduate- and graduate-level courses on strategy. Although the music industry is unusual, its digital challenges and opportunities mean that many other industries view it as leading-edge. As a complex and leading-edge industry, it provides an ideal backdrop for a detailed examination and application of industry analysis models. After working through the case and assignment questions, students will have developed their ability to do the following: ·Explain how to apply various models of industry analysis. ·Identify the various factors that contribute to dynamic change in an industry. ·Link industry analysis to strategic position and strategic choice. ·Explain how to make strategic choices in a dynamic industry.

strategy analysis; industry change

Undergraduate/MBA

Information, Media & Telecommunications
United States
Large