This note is suitable for undergraduate- and graduate-level courses on strategy, marketing management, and operations management, especially in sections focused on innovation and disruptive technology. The note explains the basic characteristics of blockchain technology, cryptocurrency, and digital tokens, and explores the opportunities and challenges they offer industries such as gaming. After working through the note and assignment questions, students will be able to consider the following: ·The challenges of points redemption in the online gaming industry. ·The core elements of blockchain. ·The unique functions of blockchain in the online gaming industry. ·How disruptive technology can be implemented within an ecosystem and the pros and cons of such an implementation.

strategy; cryptocurrency

Undergraduate/MBA

Arts, Entertainment, Sports and Recreation
China
Medium