1)      When used in a general marketing class, Purestove can be used to work on issues of strategy implementation and marketing mix coherence in a very different context: an African start-up wanting to have a social impact on poor consumers. It shows how marketing overarching principles still hold here, if one really focuses on the true customer needs.
2)      When used in a specialized course on inclusive business models, this case is used to challenge traditional marketing strategies to help people living at the Bottom of the Pyramid (BoP). It helps explains why so many social entrepreneurs do not successfully scale up, and provides a way to critically examine philanthropy's role. At a more academic level, this case is a great illustration of the Prahalad vs. Karnani debate on how best to view BOP customers; it suggests that having a ";business" approach when selling beneficial goods might paradoxically have a bigger social impact than an overly "social" approach.

Inclusive Business - Marketing Strategy - Bottom of the Pyramid (BoP) - Marketing Implementation - Philantropy - Beneficial Goods - Start-ups

This case has beensuccessfully used at all levels : undergraduate, graduate (MBA) and executives