Cas - Prada's Hong Kong IPO (Full Version) *

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Prada's Hong Kong IPO (Full Version) *

Référence :

HEC-F4L

Langue

Type

Etude de cas

Catégorie

Finances

Sous-catégorie

Prix AFFI - Label

Collection

HEC Paris

Campus

HEC PARIS, ESCP BUSINESS SCHOOL

Auteur(s)

GROMB Denis, DI GIULI Alberta

Résumé

* 2018 - Best Finance Case in the AFFI Competition

In March 2011, Prada is preparing an IPO, set for June in Hong Kong. A team at one of its underwriters, Crédit Agricole's CLSA unit, is setting a preliminary price range, structuring the offering and preparing the IPO process.

Objectifs pédagogiques

- Assessing the pros and cons of a Prada IPO.
- Valuing a company going public using multiples and DCF.
- Setting the number of primary and secondary shares to be offered in the IPO.
- Reviewing the IPO process.

Mots-clés

Prada - Initial public offering - IPO - Hong Kong - China - Italy - Luxury - Worldwide

Public

The case has been successfully used in MBA and undergraduate programs, as well as in sessions for executives. It befits a general corporate finance course, a valuation course, or one reviewing major corporate transactions.