Cas - Nespresso France: Encapsulating Sustainability

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Nespresso France: Encapsulating Sustainability

Référence :

HEC-S43L

Langue

Type

Cas multimédia

Catégorie

Management Général/Stratégie

Sous-catégorie

Strategy and general management

Collection

HEC Paris

Auteur(s)

SIBONY Olivier

Résumé

As its single-serve coffee system grows in popularity, Nespresso France is under pressure from the media and environment-conscious opinion leaders to address the problem posed by its disposable aluminium capsules. Options range from ignoring the problem to sponsoring a nationwide recycling program that will handle all the metals consumers throw away. What should Nespresso do ?
Case with an exclusive interview of Arnaud Deschamps, CEO of Nespresso France. (11 mn Video)

Objectifs pédagogiques

- Understand link between sustainability and strategy, especially preserving corporate reputation and the "license to operate".
- Discuss tension between short- and long-term goals in corporate strategy.
- Understand different goals and decision-making approaches of different stakeholders.

Mots-clés

Strategy - Corporate reputation - Corporate Social Responsibility (CSR) - Sustainability - Crisis Management - Ethical Decision Making

Public

MBA, Executive MBA and Executive Education participants. Can also be used by MSc. students.
Requires notions of management accounting, consumer marketing, and a familiarity with basic strategy concepts.