Zara: IT for Fast Fashion (Best selling)

In 2003, Zara's CIO must decide whether to upgrade the retailer's IT infrastructure and capabilities. At the time of the case, the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores. Despite these limitations, however, Zara's parent company, Inditex, has built an extraordinarily well-performing value chain that is by far the most responsive in the industry. The case describes this value chain, concentrating on its operations and IT infrastructure.

Supply chain management;Information systems;Computer networks;Operations management;Information technology;Vertical integration;Production

Case

Geographic Setting: Spain
Industry Setting: Apparel;Retail trade
Number of Employees: 32,000
Gross Revenue: $4 billion revenues

Case Teaching Note, (604104), 20p, by Andrew McAfee;Spreadsheet Supplement, (XLS271), 0p, by Andrew McAfee, Anders Sjoman, Vincent Dessain

Année de la problématique : 2003

Livraison : Livraison par lien de téléchargement

Nombre de pages : 23