Langue
Type
Etude de cas
Catégorie
Contrôle de Gestion - Comptabilité
Sous-catégorie
Accounting
Catégorie
Contrôle de Gestion - Comptabilité
Todovino: Can Your Rival Be Your Friend?
Référence : 9-111-071
Résumé
Todovino sells Spanish wines through wine clubs and web sites. Founder-CEO Gonzalo Verdera has partnered with many companies to create cobranded wine clubs, but now he is pondering a joint venture with one of his rivals, a brick-and-mortar wine chain. Todovino would provide the online presence for the chain. Should Verdera help his rival? What are the risks and benefits for Todovino?
Mots-clés
Business models;Business to business;Coopetition;Cost benefit analysis;Growth strategy;Strategic alliances;Strategic analysis
Public
Case
Secteur d'activité
Geographic Setting: Spain
Industry Setting: Online retail;Wine industry
Number of Employees: 15
Caractéristiques particulières
Case Teaching Note, (111109), 25p, by F. Asis Martinez-Jerez
2010
Livraison par lien de téléchargement
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