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Pandesic: The Challenges of a New Business Venture (A)

9-399-129
Résumé
Pandesic is a joint venture of SAP and Intel designed to develop turnkey information architectures for marketspace companies. The case explores the problems of developing the joint venture from the perspective of its general management. Describes the development of its strategy and organization. At the end of the case, performance is poor and Harold Hughes (Intel) steps in from his position as part-time chairman to run Pandesic. Recommended for use with [399126], [399127], [300039], [300040], and [310038]. Supplemented by [399130].
Mots-clés
Entrepreneurial management;Joint ventures;Internet;Design;Information management;Growth strategy;Resource allocation;Marketing communications
Public
Case (Field)
Secteur d'activité
Geographic Setting: Silicon Valley
Industry Setting: Entrepreneurial management;Joint ventures;Internet
Number of Employees: 100
Caractéristiques particulières
Supplement, (399130), 5p, by Joseph L. Bower, Clark Gilbert;Case Teaching Note, (399131), 12p, by Clark Gilbert
1996
Livraison par lien de téléchargement
19
Oui - à acheter séparément

Adhérents : 5,10 € HT / Non adhérent : 5,50 € HT
Licence à l'unité*
* Usage unique limité à une session. Prix par étudiant formé. Licence à renouveler pour chaque nouvelle session.

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