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Kentucky Fried Chicken (Japan) Ltd.

9-387-043
Résumé
Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful. In doing so, Weston ignores or circumvents policies and control from KFC's headquarters and becomes very upset when more sophisticated planning, coordination, and control systems begin to constrain his freedom. The case presents both the headquarters and subsidiary perspectives and allows discussion of the conflicts between strategic planning and control and entrepreneurial independence in a multinational company.
Mots-clés
Business policies;Entrepreneurship;International business;Multinational corporations;Strategic planning;Subsidiaries
Public
Case
Secteur d'activité
Geographic Setting: Japan
Industry Setting: Restaurants and food service industry
Gross Revenue: $2 billion revenues
Caractéristiques particulières
Case Teaching Note, (389006), 11p, by Christopher A. Bartlett;Case Teaching Note, (395235), 4p, by Hugo E.R. Uyterhoeven;Spreadsheet Supplement, (XLS164), 0p, by Christopher A. Bartlett, U. Srinivasa Rangan
1983
Livraison par lien de téléchargement
19
Oui - à acheter séparément

Adhérents : 5,10 € HT / Non adhérent : 5,50 € HT
Licence à l'unité*
* Usage unique limité à une session. Prix par étudiant formé. Licence à renouveler pour chaque nouvelle session.