Grupo Bimbo: Growth and Social Responsibility

To maximize their effectiveness, color cases should be printed in color. Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered how to keep its growth and CSR objectives neatly aligned.

Organizational culture;Values;Sales;Distribution;Social responsibility;Growth strategy;Reputations;Expansion

Case

Geographic Setting: Mexico
Industry Setting: Retail trade;Food
Number of Employees: 100000
Gross Revenue: $7 billion

Année de la problématique : 2008

Livraison : Livraison par lien de téléchargement

Nombre de pages : 22