DraftKings and the Future of Fantasy Sports

Référence : 9-819-074

Langue

Anglais

Type

Etude de cas

Catégorie

Entrepreneuriat/Création d'entreprise

Sous-catégorie

Entrepreneurship

Catégorie

Entrepreneuriat/Création d'entreprise

Résumé

Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company's valuation exceeded $1 billion by 2015, but DraftKings soon faced intense scrutiny from government agencies about whether its business model violated federal laws preventing sports betting and online gambling. Then, in May 2018, the U.S. Supreme Court overturned a federal law that had prohibited states from legalizing sports betting. Now that states could legalize sports betting, what should DraftKings' next steps be?

Mots-clés

Business & government relations;Business law;Business models;Business strategies;Entrepreneurship;Government;Laws & regulations;Litigation;Mobile devices;Strategy;Technology

Public

Case

Secteur d'activité

Geographic Setting: Massachusetts;United States
Industry Setting: Arts, entertainment & sports;Sports
Number of Employees: Mid-size
Gross Revenue: 50-500 million

2018

Livraison par lien de téléchargement

22

Montant

Adhérents : 5,10 € HT

Non adhérent : 5,50 € HT

Licence

Licence par copie
(Usage unique limité à une session. Prix par étudiant formé. Licence à renouveler pour chaque nouvelle session.)