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Cisco Goes to China: Routing an Emerging Economy

9-805-020
Résumé
Cisco, the corporate leader in the provision of infrastructure for the Internet, entered China in 1994. Companies such as Cisco, which designs products that are largely invisible and outsources their manufacture, face a number of opportunities and challenges in an emerging economy. China was among the fastest growing IT markets in the world, but Cisco faced growing competition from Chinese firms, including Huawei, and there were serious issues arising from software piracy. Cisco also had to manage a delicate relationship with the Chinese government, which was seeking international technology standards that favored Chinese technology firms.
Mots-clés
Employee privacy;Grey markets;International Financial Reporting Standards;Computers;Business history;Emerging markets;International business;Incubators;Market entry;Coopetition;Competition;Information technology;Internet;Business & government relations;Multinational corporations;Disruptive innovation;Barriers to entry;Black markets;IT asset disposal
Public
Case (Library)
Secteur d'activité
Geographic Setting: China
Gross Revenue: $18.9 million revenues
2004
Livraison par lien de téléchargement
22
Non

Adhérents : 5,10 € HT / Non adhérent : 5,50 € HT
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