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Apple Inc. in 2015

9-715-456
Résumé
At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the challenges facing the company in 2015. With iPod sales continuing their freefall, tablet sales in decline, and the Macintosh's market share remaining small, Apple was increasingly dependent on the iPhone to drive its growth. Could Cook continue Apple's dominance in the smartphone market in the face of growing competition? Could he revitalize the iPad business, become a leader in payments, with Apple Pay, and replicate Apple's success in other device categories, such as the Apple Watch, the first new product the company had released since 2010?
Mots-clés
Communication;Competition;Competitive advantage;Innovation;Leadership;Market positioning;Marketing;Marketing implementation;Planning;Product positioning;Strategic planning;Strategic positioning;Strategy;Technology
Public
Case
Secteur d'activité
Industry Setting: Computers & electronics;Music;Technology;Telecommunications
Number of Employees: Fortune 500
Gross Revenue: > 1 billion
Caractéristiques particulières
Case Teaching Note, (715468), 11p, by David B. Yoffie
2015
Livraison par lien de téléchargement
30
Oui - à acheter séparément

Adhérents : 5,10 € HT / Non adhérent : 5,50 € HT
Licence à l'unité*
* Usage unique limité à une session. Prix par étudiant formé. Licence à renouveler pour chaque nouvelle session.