Amazon.com's European Distribution Strategy

Describes how Amazon's distribution system evolved from the company's inception. In 2003, Amazon Europe must decide how to reconfigure its distribution network in light of expected growth, products proliferation, and geographical expansion in Europe. Examines how characteristics of suppliers and customers differ across the markets Amazon serves in Europe. The protagonist must consider the degree of centralization appropriate for the European network, where inventory should be held, what fulfillment models should be used, and how to manage risks of supply disruption.

Risk;Expansion;Advertising;Incubators;Inventory management;Globalization;Social Security;Managing uncertainty;Agile software development;Order processing;Execution;Community development;Warehousing;Plant location;Decision making;Uncertainty;Growth;Business models;Supply chain management;Business growth;Distribution;Cross functional management

Case

Geographic Setting: Europe
Industry Setting: Web services;E-commerce;Apparel accessories
Number of Employees: 7,500
Gross Revenue: $3.9 billion revenues

Spreadsheet Supplement, (XLS272), 0p, by Janice H. Hammond, Claire Chiron

Année de la problématique : 2003

Livraison : Livraison par lien de téléchargement

Nombre de pages : 28