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Airbus vs. Boeing (A)

9-707-447
Résumé
Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop their own. The case series moves through to the events thereafter of Airbus' decision to pursue the A380 and Boeing's decision relating to developing a stretch 747.
Mots-clés
Agile software development;Business conditions;Business models;Competition;Coopetition;Decision making;Game theory;Incubators;Strategic alliances;Transportation planning
Public
Case
Secteur d'activité
Geographic Setting: Europe;United States
Industry Setting: Aircraft;Airlines;Apparel accessories;Manufacturing
Number of Employees: 20,000+
Gross Revenue: $24 billion revenues Beoing/$7.6 bi
Caractéristiques particulières
Case Teaching Note, (710405), 25p, by Ramon Casadesus-Masanell, Erich Alexander Voigt, Jordan Mitchell;Spreadsheet Supplement, (720851), 0p, by Ramon Casadesus-Masanell;Spreadsheet Supplement, (720852), 0p, by Ramon Casadesus-Masanell
1992
Livraison par lien de téléchargement
21
Oui - à acheter séparément

Adhérents : 5,10 € HT / Non adhérent : 5,50 € HT
Licence à l'unité*
* Usage unique limité à une session. Prix par étudiant formé. Licence à renouveler pour chaque nouvelle session.

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