This case describes how community leaders in Amman, Jordan used a community organizing framework to launch and manage a major campaign, 6 Minutes, to encourage residents to commit time to reading for pleasure. Using Marshall Ganz's framework for building civic leadership capacity, a local service organization, Ruwwad, based in the urban Amman community of Jabal Al Natheef, organized and coached hundreds of participants, encountering many challenges and milestones along the way-from cultural obstacles to community celebrations. Even before the 6 Minutes campaign concluded, the organizers were eager to launch a new campaign, noting that the success of 6 Minutes laid a firm foundation for the next campaign, building leadership, organizing power and capacity. At the end of the case, the protagonists question how to best apply the learning from 6 Minutes to their next campaign.