Médecins Sans Frontières (MSF) was founded in 1971 in Paris and is now one of the world's largest and most famous emergency medical humanitarian organization. The case focuses on MSF France's fundraising strategy. It aims at exploring how MSF has been able, over the years, to sustain large amounts of resources without giving up on its freedom of speech and independence.
The case engages students to reflect upon a real-life situation where MSF France had to decide whether or not to accept an exceptional fundraising opportunity, when the fundraising department team received a proposal from the ZT Production society. They brought together a group of around thirty renowned gamers from all types of online games for a 50-hour streaming marathon to raise funds for a charity. Students will analyze the pros and cons for MSF to accept the Z Event's proposal, and decide. They will include this decision in broader considerations concerning the main challenges faced by the fundraising department and the best strategy to adopt in the following years.