The objective is to evaluate the application of the business model of easyGroup to the cruise industry with the venture easyCruise in June 2005. The service aspect is the focus of this document. To understand its business model, easyGroup is first presented, looking at the application of the first easyGroup company "easyJet" to the European airline industry; with a focus on what makes their model different. As a cruise ship is a mode of transportation like an airline, but at the same time a floating hotel, the application of easyHotel is then presented. Finally, the focus turns to the cruise industry, showing its current state and the offer of traditional cruise lines.To enhance published data, interviews were conducted.