Artificial Intelligence (AI) and Sustainability: Reconfiguring Microsoft's Competitive Advantage

AI-driven solutions have enabled organizations to better advance their sustainability commitments by improving data collection, analysis and reporting, while providing end-to-end visibility into their sustainable performance. Yet, the expansion of AI infrastructures has increased the environmental footprint of organizations because it demands more energy, water, land, and other resources. As AI capabilities and sustainability commitments continue to evolve, organizations face a critical question: How should companies reconfigure their competing strategic priorities to sustain competitive advantage? Against this backdrop, this case study examines how Microsoft should navigate these strategic priorities to remain competitive over time.

Understand how strategic priorities in organizations can function as interdependent, yet also competing, sources of competitiveness
Acknowledge the resource constraints, and uncertainty in managerial decision-making
Critically evaluate how shifts in institutional, technological, or regulatory dynamics may alter the validity of underlying assumptions that shape organizations' current strategic configurations
Justify and reassess strategic recommendations in response to evolving conditions

Sustainability
Artificial Intelligence (AI)
Strategic priorities
Competitive advantage
Strategic configuration

L3, M1, M2, MBA, Executive MS,

Information technology

Année de la problématique : 2026

Livraison : Livraison par lien de téléchargement

Nombre de pages : 10

Temps d'utilisation : 3h00