Marjorie Burnett, who runs a clothing outlet with lagging revenues in Tennessee, is considering taking a gamble on starting a new business. She has to decide whether expansion--offering even more products--is the answer to increasing her revenue, and whether would that decision be more profitable than her present business, given that the storefront she's considering is in a relatively unpopulated rural area. Would a new business be worth the investment, or should she stick with the business--and the risks--she already knows?