This case explores the common cash-flow challenges that start-up businesses face as they straddle the conflicting objectives of business growth and cash preservation. In August 2022, Alex French, the CEO and cofounder of Bizzy Coffee (Bizzy), an emerging business in the rapidly growing cold-brew coffee market, prepares for a meeting with potential investors. His preparation requires a diagnosis of why Bizzy is burning so much cash, a proposal for getting the business to positive cash flow, and an assessment of the amount of financing required to get there. Students complete these tasks and build an understanding of cash flow and its importance to business stakeholders.

It is designed for use in the core finance curriculum at Darden as part of a module covering financial modeling and analysis.