WOPILO: Smart Recommendations for a young, Digital Native Vertical Brand

Wopilo is an successful, young, French brand specialized in creating 'the perfect pillow' to have a good night's sleep. Founded in 2017 by Thomas Hervet, who started the company through Kickstarter, Thomas has marketed his fantastic pillow and company through social media, a website, online medical approval, and by making customizable products.

However, the pillow remains a commoditized product.
The company essentially only works with the French market, and the French economy is not doing too well.

What can Thomas and his team do to continue to exist in a highly competitive bedding market? Customize? Develop other products? Build upon exports? Create physical points of sale?
These questions need answers, notably by Gen Z!

- Understand the business model of a DNVB
- Undertake mixed marketing with a digital brand that wants to be environmentally friendly
- Use strategic analysis tools like the SWOT and the TOWS
- Propose smart recommendations and strategy based on market analysis and creativity as it relates to business, consumer confidence, the customer experience, and to an online brand

SWOT - SWOT croisé - TOWS - Stratégie - Marketing - DNVB

L1, L2, L3
M1
Cadre

Literie, linge de lit

Année de la problématique : 2026

Livraison : Livraison par lien de téléchargement

Nombre de pages : 10 avec 12 page(s) annexe(s)

Temps d'utilisation : 3h00

Code du secteur d'activité : 17 - Industrie textile