Cas - Wheeliz: A start-up for the mobility of people in wheelchairs.

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Wheeliz: A start-up for the mobility of people in wheelchairs.

Référence :

E0082(GB)

Langue

Type

Etude de cas

Catégorie

Entrepreneuriat/Création d'entreprise

Collection

CCMP

Campus

PSB Paris School of Business

Auteur(s)

CAPDEVILA Ignasi

Résumé

The case explains the beginnings of Wheeliz, a young Parisian startup. Wheeliz is a pioneering service that allows wheelchair users to rent adapted cars from peers. The service is currently offered in metropolitan France. The entrepreneurial team is consolidating Wheeliz's position in the French market and preparing for the international expansion. The case aims to establish a strategic action plan for the company, based on an external and internal strategic diagnosis.

Objectifs pédagogiques

- To understand in the competitive context, the many factors that come into play when making strategic decisions at the beginning of an entrepreneurial venture.
- To analyze a business environment by doing a PESTEL analysis.
- To establish a strategic diagnosis based on an analysis of the internal and external context.
- To develop a strategic action plan (what to do, with whom, how, when, where?.