Cas - Waze: From community-based application to systemic m-commerce tool

Rechercher un cas :

0 résultats

Waze: From community-based application to systemic m-commerce tool

Référence :

M1971(GB)

Langue

Type

Etude de cas

Catégorie

Marketing

Collection

CCMP

Campus

ESCP BUSINESS SCHOOL

Auteur(s)

LAPOULE Paul, COLLA Enrico, BADOT Olivier

Résumé

Noam Bardin is the CEO and Thomas Guignard the Regional Manager for Africa, Asia & Europe of Waze, a community-based GPS navigation system with worldwide coverage that relies upon input from users (known as "wazers") to provide real-time updates on traffic conditions. Using the platform's business model and carrying out a strategic analysis of Waze's position on the navigation market will help them to identify new growth areas for the application.

Objectifs pédagogiques

Using a real-life business scenario, the main aims of this case study are to introduce students and managers to, or develop their understanding of: 1) the concept of a platform's business model; 2) carrying out strategic analyses; 3) summarising information and making recommendations, calculations and decisions.