VYV Ecoute & Solutions: Towards a Sustainable and Committed Corporate Mode

The French VYV Group has restructured its service offer to address population ageing, rising social and psychological vulnerabilities, and evolving needs for human support.
In 2025, RMA, SeniorAdom and the Services Department of UMG merged to create VYV Écoute & Solutions, joined in 2026 by VYV International Assistance.

This new entity becomes the Group's service operator, responsible for delivering accessible, people focused solutions. With more than 20 years of expertise, it now supports over 12 million beneficiaries in France and 150,000 expatriates, relying on 370 employees across four sites.
Its creation reflects a strategic ambition: building a more responsible and sustainable service model. Hired as CSR Manager, your mission is to structure and deploy the CSR strategy, with a particular focus on strengthening its social (HR) dimension in the context of organizational and cultural transformation.

In short, this case study offers a rich, lively and strategic field: a company that is reinventing itself, major human challenges, and a CSR mission that can really transform the daily lives of employees and beneficiaries alike.

Learning objectives:
- Understand the key challenges of Corporate Social Responsibility (CSR) within a service based organization
- Analyze a real CSR strategy
- Apply CSR principles to Human Resources (HR)
- Connect theoretical concepts with managerial practices
- Develop critical thinking and the ability to make recommendations

The purpose of this case study is to analyze the CSR approach implemented by VYV Écoute & Solutions and to link it with the company's HR policy. It enables students to mobilize their theoretical knowledge in CSR, sustainable development and human resource management, and apply it to a real world situation.

CSR - CSR Strategy - Value Creation - SSE - Mutuality

L1, L2, L3
M1, M2
Masters spécialisés
MBA, Executive MS

Mutuality

PPT debriefing (15 slides)

Année de la problématique : 2026

Livraison : Livraison par lien de téléchargement

Nombre de pages : 22 avec 6 page(s) annexe(s)

Temps d'utilisation : de 4 à 6 heures

Code du secteur d'activité : NS - Non significatif