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THE NORTH FACE: Brand extension, eco responsible strategy, store management

M2218(GB)
Résumé
Visible all over the world, on your feet or on your back, The North Face products are owned by the American VF Group.
To better understand the brand's expansion and eco-responsible strategy, Mr Pierrick Fay of Les Echos Group conducted an initial interview with journalist Nathalie Villard.

To consider the impact of the brand's expansion on outlet management, Martine Deparis and Paul Lapoule interview Louis Batiba, manager of The North Face boutique on Île Saint-Denis, a quarter-hour's drive from the Stade de France.
Objectifs pédagogiques
The main purpose of this case study is to educate students and managers on:
- The extension of a target brand to a mass-market brand
- Its consequences in terms of eco-responsible strategy and store management
- Strategic analysis
- Synthesize, recommend, measure and decide
Mots-clés
Brand strategy - Marketing - Eco responsibility - Store management - Retail
Public
L1, L2, L3
M1, M2
Ecole d'ingénieurs
MBA, Executive MS
Cadre
Secteur d'activité
Articles de sport
Caractéristiques particulières
PPT debriefing (7 slides)
2024
Livraison par lien de téléchargement
8 avec 1 page(s) annexe(s)
3h00
17 - Industrie textile
Oui (12 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.

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