Surrogacy: The legal risks of an advertising campaign in France

Dr. Patrice Dupont, a private obstetrician-gynaecologist based in Paris, launched an advertising campaign to promote cross-border surrogacy as part of his partnership with a fertility clinic, Daisy Surrogacy, in California in the United States, in exchange for a commission.
Dupont contacted a communications agency, Pad Com, about developing a promotional poster.
Both parties signed a written contract for this work.
Pad Com developed the poster for its client which, upon approval, was discreetly put up in Dupont's office in Paris.

Encourage students to apply their theoretical knowledge of marketing law.
The case should enable students to:
- Understand the legal risks of an advertising campaign
- Analyse the liabilities of the various parties involved in an advertising campaign
- Examine the legal issues involved in an advertising campaign for cross-border surrogacy in France
- Reflect about the ethical issues involved in the surrogacy market (this issue is optional)

Communication strategy - Advertising law - Marketing law - Advertising campaign - Surrogacy

L1, L2, L3
M1, M2

Secteur de la communication / marketing

PPT débriefing (15 slides)

Année de la problématique : 2023

Livraison : Livraison par lien de téléchargement

Nombre de pages : 10 avec 5 page(s) annexe(s)

Temps d'utilisation : 1h30

Code du secteur d'activité : NS - Non significatif