Dr. Patrice Dupont, a private obstetrician-gynaecologist based in Paris, launched an advertising campaign to promote cross-border surrogacy as part of his partnership with a fertility clinic, Daisy Surrogacy, in California in the United States, in exchange for a commission.
Dupont contacted a communications agency, Pad Com, about developing a promotional poster.
Both parties signed a written contract for this work.
Pad Com developed the poster for its client which, upon approval, was discreetly put up in Dupont's office in Paris.