Strategy Action: How to Create Your Sales Action Plan

To achieve the corporate sales objectives, planning sales action plan is a necessary step for sales function. This sales action plan not only details the actions assigned to the sales actors (e.g., salespeople, key account managers) but also the timeline of the actions. This plan also indicates the ressources and coordination needed from marketing. This is a fictive business case describing a manufacturer's new product launching in retail sales settings.
This case study is designed with individual and teamwork assignments. As part of curriculum, this case study, can be used for face-to-face, hybrid or online learning.

To answer the following questions :
- what is a sales action plan?
- who are the stakeholders involved in the seller and buyer sides? what are their business relationships?
- how to create the sales action plan? what is the method?

sales action plan, sales territory management, sales management, channel management, retail sales

- students in licence, master and specialized mastères
- engineering school
Executives in continous training

N/A

PPT debriefing : 5 slides

Année de la problématique : 2023

Livraison : Livraison par lien de téléchargement

Nombre de pages : 8

Temps d'utilisation : plus de 3 heures (De 3 à 6 h)

Code du secteur d'activité : NS - Non significatif