Rechercher un cas : 0 résultats

SONDAGES+: Is a Media Launch the Best Strategy?

G1896(GB)
Résumé
The director and founder of the Sondages+ company is considering the launch of a media outlet to market his surveys.
However, the launch of a newspaper (paper and web format under the condition of subscription), generates important additional costs and the creation of a second legal entity, independent from the first one.
Objectifs pédagogiques
- Learn to model the strategic diagnosis of a company.
- Learn to argue a choice: the student should not look for a unique solution but, value his choice.
- Learn to work within a team (exchange, listening, argumentation, etc.) and to present/value orally his/her work and/or the work of his/her team.
Mots-clés
Media launch, company creation, survey, strategic diagnosis
Public
- Students in bachelor, master and specialized mastères.
- MBA and Executive MS
Secteur d'activité
Business and management consulting
2014
Livraison par lien de téléchargement
6 avec 4 page(s) annexe(s)
3h00
74 - Services fournis principalement aux entreprises
Oui (11 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.

Produits pédagogiques liés ...