The SCOP MOULIN ROTY, an SME founded in 1972 and based near Nantes, operates in the toy market, in a high-end niche for young children (0 to 7 years). Always on the lookout for new development opportunities, in 2017 the company bought the network of shops specialising in traditional toys, Bonhomme de Bois, and has been expanding its sales abroad for several years. Through the journey of Chloé, a student on an apprenticeship in Business Development in the company, students will be led to make a strategic diagnosis and then to reflect on the different possibilities of development of the company on its existing markets and new markets, especially internationally.