Promoting Corporate Social Responsibility of French Companies in Colombia

Référence : R0045(GB)

Langue

Anglais

Type

Cas condensé

Catégorie

RSE et éthique

Catégorie

RSE et éthique

Auteur(s)

POSADA Maria-Luz

Campus

MBS

Résumé

This case highlights the strategic value of Corporate Social Responsibility (CSR) by immersing students in the social realities of developing countries, with a particular focus on Colombia. Centered on a real NGO, it invites French companies operating in Colombia to play a proactive role in supporting impactful local initiatives, demonstrating how CSR can create both social value and business opportunities.

Objectifs pédagogiques

- Understand the key concepts of CSR and its importance in the current global context.
- Analyze the specific socio-economic challenges faced by the Montería region in
Colombia.
- Assess the role of French companies in promoting community development in
Colombia.
- Be able to design and propose concrete and innovative CSR projects tailored to the
specific needs of an NGO in a local context.

Mots-clés

CSR ,Colombia ; NGO ; Collaboration Between Companies and NGOs ; Challenges Faced by NGOs

Public

Licence, BTS, IUT

Caractéristiques particulières

PPT

2024

Livraison par lien de téléchargement

7

3h00

Montant

Adhérents : 180,00 € HT

Non adhérent : 360,00 € HT

Licence

Campus
(Usage illimité pour un campus sans limite de nombre d'étudiants.)