PATATAM: Responsible Fashion and Circular Economy
Référence :
D0004(GB)
Langue
Type
Cas condensé
Catégorie
Développement Durable
Collection
CCMP
Auteur(s)
Résumé
Eric Gagnaire, co-founder of Patatam, a buyer and seller of second-hand clothes, speaks about his career and his view of the French second-hand fashion market.
His approach is supplemented by a presentation:
- on the circular economy - the new driver of fashion ;
- trends in second-hand fashions ;
- the development of the start-up Patatam, specializing in environmentally-responsible cross-channel commerce.
These different elements help learners make business analyses and recommend sustainable online and offline development strategies.
His approach is supplemented by a presentation:
- on the circular economy - the new driver of fashion ;
- trends in second-hand fashions ;
- the development of the start-up Patatam, specializing in environmentally-responsible cross-channel commerce.
These different elements help learners make business analyses and recommend sustainable online and offline development strategies.
Objectifs pédagogiques
The main purpose of this case study is to educate students and managers on :
- The facts about collaborative consumption, the circular economy, the growth of second-hand fashion, and distribution 4.0 (Badot et al, 2018) ;
- Strategic analysis ;
- How to synthesize data, make recommendations, take measurements and make decisions.
- The facts about collaborative consumption, the circular economy, the growth of second-hand fashion, and distribution 4.0 (Badot et al, 2018) ;
- Strategic analysis ;
- How to synthesize data, make recommendations, take measurements and make decisions.
Mots-clés
- Collaborative consumption - Fashion - Circular economy - Channelization - Environmental responsibility - Increasing resource efficiency
Public
Undergraduate (from 1st to 3rd cycle, depending on specialisation) and continuing education (executive). Audiences studying sustainable development and environment, management, strategy, marketing, e-business, distribution, logistics.
Secteur d'activité
Trade/Fashion/Textile - circular economy
Caractéristiques particulières
- PPT: Debriefing (11 slides)
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Année de la problématique :
2020
Livraison :
Livraison par lien de téléchargement
Nombre de pages :
8 avec 2 page(s) annexe(s)
Temps d'utilisation :
1h30 (Peut s'animer sur une session de 1H30 à 3H00)
Code du secteur d'activité :
17 - Industrie textile
Note pédagogique :
Oui (15 pages)
- incluse
Montant :
Adhérents : 180,00 € HT / Non adhérent : 360,00 € HT
Licence :
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.
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Produits pédagogiques liés ...
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D0004
Cas condensé
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PATATAM : Mode responsable et économie circulaire |
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